Many celebrities love CBD, with a number of them either starting their own brands or aligning themselves with established or start-up companies. When consumers see their favorite athlete, musician, actor, or influencer promoting a product, many seize the opportunity to try it out for themselves. Because of this, many brands have tried to get celebrity endorsements. While this makes sense, not all companies have the ability to secure a big name, so they have to get a little more creative. Basically, they’ll use a bogus endorsement. This type of behavior has led to many folks distrusting a virtually new marketplace. What are the fallouts over a false celebrity endorsement? Let’s take a look.
Targeted Celebrities
There’s nothing wrong with getting an influential person to bring in more sales, but the problem comes when a person doesn’t give their consent. Brands have targeted people like Tom Hanks, Alicia Keys, Clint Eastwood, and Dr. Oz by placing them in ads they didn’t authorize. One ad quoted Hanks as saying, “The advances Doctor Oz has made in the CBD industry are remarkable.” He went on to say that he felt like “a new me” after using CBD for only two weeks. Sounds great, right?
Fighting Back
The problem was Hanks never said any of this. He posted a comment that said, “This is false and an intentional hoax. I’ve never said this and would never make such an endorsement. Come on, man! Hanx!” It sounds like he made his feelings very clear.
Clint Eastwood seems to be a popular target for fake ads because he’s appeared in a whole slew of them, at least 20 different companies. To clear his name, Eastwood has sued these unscrupulous businesses. He and his lawyers have accused them of defamation and trademark infringement. Eastwood has no ties to any CBD companies, and his lawyers filed court papers that read in part, “Mr. Eastwood is not afraid to confront wrongdoing and hold accountable those that try to illegally profit off his name.”
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Sources:
https://www.instagram.com/p/B7l3nplhGSX/?utm_source=ig_embed
https://www.bbc.com/news/business-53516663