CBD Seeing Record Growth
While many businesses suffered during the pandemic, the CBD industry grew substantially. More people than ever became first-time users. Additionally, CBD veterans were more willing to try new products for a more diversified experience. Do you want to dig into numbers for yourself?
National Survey
According to Cision PR Newswire, a national survey was conducted. What did it show? The numbers highlighted that one in four CBD customers began consuming it in the past six to eight months. This equates to about 9 million new consumers. What about those who were already consuming CBD? Out of those folks, about 13.4 million branched out and tried a new product for the first time. A larger number of people have added two or more items to their regimen. All of this proves that CBD users got a lot more curious!
Demographics of CBD Users
Who are these people? Women are a majority of the new CBD users. Many of these women are also older and happen to be retired. A larger percentage of people have used gummies as their go-to CBD product for their taste and convenience.
What Caused the Jump?
What caused these numbers? Well, we can assume that during quarantine, people had a lot more time on their hands and were more willing to venture out and try new products. Even besides lockdowns, opinions on CBD have shifted drastically over the past couple of years. While many had been afraid of CBD or had limited knowledge, there’s been a greater push to educate the masses.
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Source:
https://www.prnewswire.com/news-releases/covid-commencers-add-9-million-new-users-to-us-cbd-market-during-pandemic-301176239.html