Despite a growing number of brands entering the exciting, relatively new world of CBD, these companies have to overcome a lot of hurdles. Why? There is still a lot of stigma around CBD, so businesses often find themselves in precarious situations when trying to get into the marketplace.
What do these brands have to face?

• Misinformation – There’s a lot of misinformation surrounding CBD, including what it is, what it does, who can benefit, etc. All of the conflicting facts can cause many people to steer away from the products altogether. Of course, this creates problems with attracting customers, which makes many people wary of starting CBD businesses.
• Inconsistent regulation – It doesn’t help that regulation has been inconsistent, with rules varying from state to state. There’s also a ton of disagreement on how gatekeepers should regulate the field. While some folks want it to be laxer, others don’t think that current regulation goes far enough. Brands can often find themselves somewhere in the middle and constantly trying to stay updated on the latest laws and regulations.
• Competition – Though there are hurdles, plenty of businesses have taken the plunge and gotten involved in CBD. Over time, the marketplace has exploded, and there are a lot of companies offering their products. Some brands see all these other brands and may not think there’s enough room for them to join.

Now that you know what companies have to deal with to provide you with your beloved CBD, you should love Green Leaf products even more. Check us out today!