Major League Baseball is making it clear—the organization is not afraid of CBD. Back in June, the commissioner’s office announced that teams could accept sponsorships from hemp-derived CBD manufacturers starting in 2023. Now, the league has signed its first sponsorship deal and is setting the trend for the sports world getting comfortable with CBD.
Deets of the Deal
Under the new deal, the CBD company has entered a multi-year sponsorship with MLB, making it the “Official CBD of Major League Baseball.” Since CBD is relatively new to many, the league is committed to the well-being of MLB fans by ensuring all products meet stringent safety standards. An independent testing organization (NSF) will certify all CBD products connected to the league. This includes making sure that none of the items contain any THC. After testing and verification, the MLB and the CBD company will promote products across MLB’s media platforms and events.
What the MLB Says
Not surprisingly, the MLB is very excited about the partnership. In a statement, the MLB’s chief revenue officer, Noah Garden, said the league is excited about the possibilities CBD offers its audience. Noah also explained that more and more people are using CBD for various reasons. Therefore, it’s so important to recognize the integral role it plays.
The MLB also sees the partnership as a huge opportunity to attract a younger fan base since they are more comfortable with CBD. Interestingly, this is of the utmost importance to the league since the current audience is among the oldest across U.S. professional sports.
Other Sports Leagues and CBD
With the MLB throwing its weight behind CBD, other sports leagues might follow suit in the near future. Since 2020, the NBA has relaxed its rules on CBD. Also, the NFL took a significant step forward by awarding two medical research teams $1 million to study the effects of CBD and cannabinoids on players. The NHL now permits its hockey players to use hemp-based CBD that contains no more than 0.3% THC.
Jump on the Green Leaf Bandwagon
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